We’ve been here. We’re just done being quiet.
Let’s be real, when it comes to bike tires in North America, most riders know the usual suspects: Maxxis, Schwalbe, and Continental to name a few. They’ve been dominating walls, forums, and race-day convos for years. And rightfully so!
But while those brands were busy holding the spotlight, Vee Tire Co. was building something different, a global reputation rooted in grip, grit, and constant innovation.
We’ve been here in North America for years! Not shouting, but simply just showing up, one trail, one bike, one loyal rider at a time.
And now?
We’re still the same Vee, we’re just getting louder.
Not a Newcomer, Just a Level-Up
Some tire brands rely on legacy. Vee relies on legacy and a whole lot more.
Here’s what sets us apart:
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We grow our own rubber, yes we have our own rubber tree farm!
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We develop our own proprietary compounds
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We manufacture in-house, no outsourcing, no shortcuts
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We distribute directly, including from a growing hub right here in the U.S.
That’s why we’re now a trusted alternative to Maxxis MTB tires, a serious contender in the world of e-bike tire brands, and a whole lot more!
It’s the same Vee foundation, just finally taking its place in the spotlight that it deserves.
Between “Too Expensive” and “Don’t Trust It” Sits Vee Tire Co.
Let’s be honest, bike tires are broken!
At one end, you’ve got premium brands pushing past $100 per tire. At the other, off-brand options that start to feel sketchy the moment you hit a corner with intent.
Vee lives in that spot where performance and quality meets pricing sanity.
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Snap WCE – our flagship tubeless MTB tire alternative, built for serious grip, rugged terrain, and tech-heavy descents
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E-Mission – an e-bike tire built for modern torque, urban punishment, and long-haul endurance without sacrificing feel
These tires are better-built, better-priced, and trusted by real riders who’ve had enough of paying extra for a sticker.
We’re Built for Where Cycling Is Going
Let’s call it what it is, cycling in 2025 doesn’t look like it did five years ago. And we’re not building tires for yesterday.
Today’s ride scene demands more from its tires, and Vee is already providing that.
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Gravel riding isn’t niche, it’s a full-blown takeover
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E-bikes aren’t a trend, they’re a revolution
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Adventure riding is the new everyday normal
Our tire lineup was designed to match that momentum:
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Gravel bike tires that roll fast, corner confidently, and laugh at punctures
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Tubeless mountain bike tires built to grip, carve, and take a beating
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E-bike tires for U.S. riders, designed to handle weight, speed, and torque
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Options for fat bikes, BMX, road, and urban riding, all carrying the Vee DNA
From Rubber Tree to Trailhead: We Own It All
This is where Vee changes the game and really shines, where as most brands:
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They license their rubber.
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They outsource their designs.
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They mark up the result.
We don’t!
We own the farms where the rubber is sourced. We design the tread of every tire. We build the tires in our own factory. And now, with more U.S. inventory and North American distribution ramping up, we’re delivering faster and more directly than ever.
Giving you legit bike tires, from the root system to the singletrack.
You’ve Got Options. Here’s One That Counts.
This isn’t a plea to ditch what you’re riding. It’s an open invitation to try something better and built with purpose.
If you’ve already ridden Vee, you get it, and iIf you haven’t?
Now’s the time:
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More inventory in the U.S.
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Faster fulfillment
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Same rider-friendly price
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Real-world performance, trail after trail
We’re Vee Tire Co. We’ve been here for a while, we’re just getting louder!